Ideas worth sharing. Knowledge worth preserving.

InSight New Media exists to help people and organisations with something worthwhile to say create it, publish it and reach the people who need to hear it.

The technology to enable it is changing rapidly. The opportunities have changed with it. Today an individual author, educator, charity or organisation can potentially reach an audience of millions without depending upon the traditional gatekeepers of publishing and broadcasting.

But having access to the technology is not the same as knowing how to use it.

That is where InSight comes in.

From message to audience

We work with people whose ideas matter.

They may be authors, educators, thinkers, charities, trusts or organisations with a body of knowledge they want to share.

Sometimes that begins with a camera and a conversation.

Sometimes it begins with a manuscript, an archive or decades of existing material waiting to find a new audience.

We help turn that raw material into professional content and build the systems through which it can be discovered, watched, read, listened to, purchased and shared.

The message comes first. Technology serves the message.

Creating audiences

InSight has particular experience in developing long-form video interviews and building audiences around distinctive voices and ideas.

A compelling voice, a worthwhile idea and an intelligently developed body of content can build an audience over years rather than simply attract attention for a few days.

Our role can encompass content strategy, filming, editing, production, channel development, audience growth and the creation of a substantial digital archive.

But generating content and reaching an audience is only part of the story.

From audience to publishing ecosystem

What happens when a successful body of work grows beyond video?

Books. Audiobooks. eBooks. Archives. Direct sales. International distribution. Customer relationships. Payments. Print production. Digital delivery.

Managing all of these separately can quickly become complicated.

That experience led us to develop InSight DPE™ — the InSight Digital Publishing Ecosystem.

InSight DPE™ brings the different elements of modern independent publishing together into one coherent, integrated system.

It enables authors and organisations to publish in print, digital and audio formats, sell directly to their audience, automate much of the fulfilment process and extend distribution internationally — while retaining greater ownership and control.

Direct relationships matter

Large digital platforms can provide extraordinary reach. We use them where they are useful.

But we don’t believe an author or organisation should become entirely dependent upon them. An audience built over many years has value. So does the relationship between a creator and the people who value their work.

Where appropriate, we offer clients a digital publishing infrastructure alongside external channels — creating a direct relationship with readers, listeners and viewers rather than surrendering that relationship entirely to somebody else’s platform.

Knowledge without boundaries

There is another reason for using this infrastructure. Some work deserves to remain available long after its original creator is no longer there to promote it.

Books disappear from publishers’ catalogues. Websites close. Technologies change. Digital accounts are forgotten. Archives become inaccessible.

A body of valuable work can gradually disappear simply because nobody created the infrastructure to preserve it. We believe publishing should also be an act of stewardship.

That principle sits at the heart of InSight DPE™:

Knowledge should remain available for generations, not merely while somebody finds it commercially attractive.

Who we work with

InSight is particularly interested in working with authors, thinkers, educators, charities, trusts and specialist organisations with an established or emerging body of original work.

We are probably not the right people if the primary objective is simply to generate more content.

We are interested in something more enduring:

A distinctive voice.
A body of work.
An audience.
And knowledge worth preserving.

If that sounds like you, we’d like to hear from you.

InSight New Media

Create the message. Build the audience. Preserve the work.

Knowledge without boundaries.