The InSight Digital Publishing Ecosystem

One integrated publishing ecosystem. Every format. Every territory.

Writing a book is hard. Publishing a book in this digital world is, by comparison, relatively easy.

Building a publishing operation that can take an author’s work from master files to readers and listeners around the world — while retaining control of the customer relationship, revenues and intellectual property — is something else entirely.

InSight DPE brings the whole process together.

The InSight Digital Publishing Ecosystem is an integrated, end-to-end publishing solution for authors, organisations and rights holders who want to publish professionally without building a conventional publishing company around themselves.

It connects the essential elements of modern independent publishing into one coherent system:

Instead of managing a collection of disconnected suppliers and systems, clients have one publishing ecosystem designed around their work.

Your website becomes your publishing hub

At the centre of InSight DPE^TM is the client’s own digital presence.

Readers discover the work, explore the catalogue and purchase directly from the organisation or author behind it.

Behind the scenes, InSight DPE^TM connects the systems required to process the transaction and fulfil the order.

For the customer, it feels simple.

The complexity happens invisibly in the background.

Keep the customer relationship

This is one of the most important differences between direct publishing and relying entirely on large retail platforms.

When somebody buys through a third-party marketplace, they are primarily the marketplace’s customer.

With InSight DPE^TM, direct purchasers become your customers.

That creates the foundation for a long-term relationship: new releases, related titles, events, newsletters, memberships and future projects can all grow from an audience you have built yourself.

No warehouse required

Traditional publishing often requires estimating demand, financing a print run, storing stock and eventually dealing with books that haven’t sold.

InSight DPE^TM can use print-on-demand production instead.

A customer orders a book.

The book is printed.

It is packed.

It is shipped.

The process can take place without the publisher ever physically handling the book.

That means:

No speculative print runs. No warehouse full of stock. No packing books at the kitchen table.
No queue at the Post Office.

Digital delivery without digital administration

The same principle applies to eBooks and audiobooks.

Once purchased, digital products can be delivered automatically, giving customers convenient access across multiple devices without requiring somebody to manually send files or deal with every routine delivery enquiry.

For publishers with a growing catalogue, that automation matters. Ten titles should not require ten times the administration.

Direct first. Wider distribution second.

InSight DPE^TM does not require clients to choose between independent publishing and the world’s major book and audio marketplaces.

It creates a strong direct publishing foundation first. Additional retail, distribution and library channels can then be added where they increase reach.

That means third-party platforms become valuable additional routes to new audiences rather than the infrastructure upon which the entire publishing operation depends.

The benefits of InSight DPE^TM

Worldwide availability
Make titles available internationally without creating separate publishing operations in each territory.

Multiple formats
Bring print, eBook and audiobook editions together as one coherent catalogue.

Direct customer relationships
Build an audience around the author, organisation or body of work rather than surrendering that relationship entirely to retailers.

Automated fulfilment
Orders move from purchase to production or digital delivery with minimal manual intervention.

Lower inventory cost
Print on demand can dramatically reduce the need to finance and store large quantities of stock.

Scalable publishing
The same underlying ecosystem can support one title, ten titles or a substantial back catalogue.

Greater control
Retain control over presentation, pricing, customer experience and publishing strategy.

Multiple revenue channels
Combine direct sales with selected external distribution rather than depending upon a single retailer.

Long-term continuity
Create an organised publishing infrastructure capable of preserving and distributing a body of work for years to come.

From files to readers

At its simplest, InSight DPE^TM looks like this:

The technology is not the product

There are many excellent specialist publishing and ecommerce services available. Choosing them is the easy part. The value of InSight DPE^TM lies in knowing how to make them work together.

We have designed the publishing workflow, integrated the appropriate services, managed the connections between them and creatde a customer experience in which the underlying complexity disappears.

The client does not need to become an expert in print fulfilment, digital delivery, ecommerce or publishing technology.

A publishing ecosystem built around you

InSight DPE^TM offers benefits to:

●     Independent authors.

●     Charitable Trusts.

●     Spiritual organisations.

●     Educational institutions.

●     Small and medium publishers.

●     Family estates.

●     Legacy publishing projects.

●     Audiobook producers.

●     Digital archives.

●     Specialist knowledge communities.

Every publishing project is different.

Some clients may have a single new book. Others may have decades of writing, recordings and intellectual property that need organising, preserving and making available to a new generation.

InSight DPE^TM can grow around that requirement.

It is not simply a way of selling books online.

It is the infrastructure for owning, managing and developing a body of published work.

InSight DPE^TM

Your work. Your audience. Your publishing ecosystem.